Sunday 9 December 2012

Assignment 1 - Applications of Photography: The Context of still Life Photography

There are different contexts for still life photography. For example, it is often used for advertisements. Still life is popular in advertising photography as it can show the product clearly and creatively. Below are some examples of still life photography in the context of advertising.

This photograph was taken by Japanese photographer Nori Inoguchi for Tom Ford. The bottle is surrounded by fur, giving a sense of luxury to the product. Both the fur and the contents of the bottle have a similar golden colour which adds to the sense of luxury, as well as giving a certain atmospheric feel to the photograph.











This photograph for Darphin was taken by Atinan Nitisunthonkul. This is more of a traditional still life photograph as it fits with the "small grouping of objects" definition. The flower buds are strewn around the tub giving a sense of nature to the product being advertised. Also, the focus is specifically on the product its self, rather than the flowers, which are blurred in the background.










Another context in which still life can be used is in science. In history, photographs were often taken of objects with scientific significance to document them and to show them to the masses. This still happens now, and these images are now considered to be still life photographs as well as just scientific ones due to their arrangement and artistic merit.