Advertising photography
Advertising photography is classed as a sector of commercial photography
and is well known and popular among many people. It is used to promote products
such as food, perfume, clothing, cars, and many others and in this way it can
overlap with other applications of photography.
Each year, over £500 billion worldwide is spent on advertising, which
shows that this is a very important photography application as it is seen every
day by many, many people and can influence them into buying certain products,
which is why it’s so important to businesses that have paid people to
photograph their products for them.
In advertising photography, images are often manipulated to make them
look more appealing than they actually are. For example, in car advertisements
the photograph taken is often manipulated to look darker and more dramatic such
as the image below:
In this image, the car is made to look shiny and it’s made to look like
it’s glowing in the dark background. This will interest the average consumer
and make them want to own this car. They would have achieved this effect
through Photoshop.
In the 20th century, people became more aware of advertising
and more specifically, photographic advertising. With the development of
technology, companies started to use photographic advertising more and more
often, and it was found to be more successful than the traditional illustrated
advertisements. Below is an example of an illustrated advertisement and a
photographic advertisement:
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